Smart Swing Solutions, Melrose
Golf is a game that is enjoyed in my family, but the skill sets required to play well seemed to skip a generation in my case. Working with a PGA professional to design, build and promote a website geared at improving your golf game was therefore highly insightful.
The design brief for some professional websites requires clean lines, soft pastel colours and a business-like appearance. However, the brief for this website was quite different, with the use of black and gold a specific requirement. What’s more, it became apparent that the strategic use of graphical design elements could quickly help site visitors understand the core service – learning to improve your golf swing using mobile phone video analysis and by watching video lessons.
To that end, the top of the page features the new Smart Swing Solutions logo (designed earlier the project) with a background comprised of blue sky and the short cut crass of a perfect golf course green. A golf ball (complete with company strapline: “From phone to fairway”) sits right on the edge of the hole, with a mobile phone featuring a video of a golfer in mid-swing, balancing the page layout to the right. The visual elements immediately paint the picture, and the headline confirms the core service (Improve your golf swingwith 3 simple steps) and leads the visitor further into the site.
The website features video advice and tips from a PGA professional, all of which are viewed within a mobile phone graphic. Other golf related imagery has been used to create promotions and navigational elements, with the foot of each page punctuated by a golf tee and a couple of golf balls. When designing a website it is of crucial importance that visitors instantly understand the nature of the business, and in this instance it’s pretty difficult to misinterpret!
And the clients thoughts on the design? “The site is fantastic. I’m delighted with the finished item, well done.”