Plum of London website design

Plum of London website design

Plum of London, London
Scottish Borders Website Design has been working with Plum of London to help get their new range of luxury alpaca knitwear online and available for sale. We went through the process of designing a logo, helping to develop a strong identity and branding social media accounts back in April of this year, and now the first stage of the Plum of London online shop has launched.

As with the logo design, Plum of London had a very strong sense of how the online shop should look and feel. Scottish Borders Website Design therefore worked closely with the client to design and build an elegant, professional and trustworthy shop to highlight the range of unique, luxury products available for sale. Not only does the new shop effectively promote the new brand, it also details individual products with descriptions, detailed photos (including pop-ups showcasing colour ways and close-ups) and explains how to order and care for the beautiful luxury alpaca clothing and homeware products.

Although this initial site launch just offers a few product tasters more luxury alpaca clothes will be added over the coming months. And what did the client think of the site design? “I think it looks amazing – very impressed. Everyone I’ve met this week (all of whom work in the luxury retail industry), have said that they love the site! I wouldn’t have been able to give the right first impression if it wasn’t for you, so many thanks for your continued support in this. It really is much appreciated!”

Circular shadows

Circular shadows

I went for a hike up around Whiteadder Reservoir the other day and was lucky to catch a break in the clouds just as I was passing the overflow area. The low sun cast stark shadows across one side of the circular concrete steps, creating an interesting combination of contrast, symmetry and texture. I don’t often take architectural photos, but I was drawn to this shot by the repetitive play of the light and shadow over the curving steps. When it comes to photos of the Scottish Borders it’s not what most people would immediately think of!