Plum of London, London
Scottish Borders Website Design is now working with the new luxury British knitwear company Plum of London. Logo design, brand development, social media integration, online shop design and ongoing online promotion are all covered by the brief.
As with all start up projects, getting the new logo perfect for the client and brand is crucial. Plum already had some concepts sketched out and colour schemes in mind, but that doesn’t mean that there’s little work left to do for the logo designer. Trialling different fonts, adjusting letter tracking and height, altering spacing, tweaking alignment, changing the typeface case, producing and refining the plum shaped brush stroke and making minor amendments to the tone and hue of the colour were all vital.
It can be a time consuming process, but the end result is an strong, elegant, original, crisp logo that visually defines the new company and the visual starting point for the brand. Next stage in this project is the website concept for the forthcoming online shop.