Edward Campbell, Hawick
I’ve mentioned before in other blog posts the necessity to step into the shoes of a client in order to produce a truly effective and targeted website design. The new Edward Campbell website design not only required stepping into some rather unorthodox shoes, it was a journey into a magical and surreal world that was utterly unique.

Edward is a highly imaginative surrealist painter, musician and children’s author; not to mention a free spirit with boundless creativity. The design brief was uncertain at first, but after seeing his work and discussing different ideas, it became apparent that a digital interpretation of his paintings should be the basis for the site design. The project started with the development of a new logo (which features an illustrated version of his famous “Umbrella man”) and the site design was totally inspired by his surreal paintings. The majority of the site pages feature the logo hovering in front of a bright full moon and a star studded sky, and towards the foot of the page mist enshrouded trees and toadstools. The music page is the exception and the logo hovers in front of the sun on a bright blue day, and the misty trees and toadstools are replaced by bright sunflowers.

With a site such as this it’s possible to create little design elements that really add a personal touch. When browsing the site watch out for a postcard highlighting the newsletter sign up (the stamp is actually a painting by Edward and the “Par avion” sticker is based on his flying “Umbrella man”). Scottish Borders Website Design also illustrated a book to allow site visitors to browse through some of the pages from “The Umbrella Man and the Magic Feather” and on the music page you can listen to samples before purchasing tracks on iTunes or AmazonMP3.

Edwards comments: “Its been great to work with you to and thank you for all your work, the finished site really is a marvel.”