Exclusively Scottish, Gordon When Exclusively Scottish approached Scottish Borders Website Design they already had a website promoting their fieldsports agency, but they needed some advice and guidance with regards online marketing, as well as getting the most out of the different aspects of the business.
Although a lot of the project requirements revolved around a more organised and optimised online presence (that would help direct traffic, leads and sales more effectively), quite a bit of creative design work was required to clarify the different aspects of the business.
Some of the content was thinned out from the existing fieldsports agency site. Scottish Borders Website Design then set up and branded a new blog to help promote news that related to all aspects of the business:
In addition to the promotional blog, Scottish Borders Website Design set up and branded a separate online shop to help promote and sell the wide range of luxury tweed products that Exclusively Scottish sell:
Lastly, a new holding page was designed (featured at the top of the post) to help direct users to the most relevant website or service. All the websites within the Exclusively Scottish group now have a consistent style, a specific purpose and tailored optimisation. Each site serves a different purpose, but it also effectively promotes all other related services, products and news in a professional, uniform manner.
Feedback from the client: “Thanks for everything – site and shop look great!”
The Wildlife Partnership, West Linton Scottish Borders Website Design recently launched the new brochure website for The Wildlife Partnership; a company based in West Linton that provides a broad range of ecology services.
At the outset of the project The Wildlife Partnership advised that they had never been able to find their previous site in any search results. A quick bit of research revealed the reason: the previous web designer had placed the entire website within a hidden frame-set. This made the site look like it was tied to the domain name, but the site was actually located at a completely separate address on a BT server. As a consequence The Wildlife Partnership website had no connection to the actual domain name (and therefore wasn’t showing up in results).
The new website was designed around the company logo, colour scheme, content and marketing requirements, but most importantly, when the site launched it made use of effective hosting and the domain name DNS settings were correctly updated. End result? All search engines can now see, and have subsequently indexed all the site pages. Comments from the client: “Thanks for all your work. It’s been good working with you.”
Smart Swing Solutions, Melrose Golf is a game that is enjoyed in my family, but the skill sets required to play well seemed to skip a generation in my case. Working with a PGA professional to design, build and promote a website geared at improving your golf game was therefore highly insightful.
The design brief for some professional websites requires clean lines, soft pastel colours and a business-like appearance. However, the brief for this website was quite different, with the use of black and gold a specific requirement. What’s more, it became apparent that the strategic use of graphical design elements could quickly help site visitors understand the core service – learning to improve your golf swing using mobile phone video analysis and by watching video lessons.
To that end, the top of the page features the new Smart Swing Solutions logo (designed earlier the project) with a background comprised of blue sky and the short cut crass of a perfect golf course green. A golf ball (complete with company strapline: “From phone to fairway”) sits right on the edge of the hole, with a mobile phone featuring a video of a golfer in mid-swing, balancing the page layout to the right. The visual elements immediately paint the picture, and the headline confirms the core service (Improve your golf swingwith 3 simple steps) and leads the visitor further into the site.
The website features video advice and tips from a PGA professional, all of which are viewed within a mobile phone graphic. Other golf related imagery has been used to create promotions and navigational elements, with the foot of each page punctuated by a golf tee and a couple of golf balls. When designing a website it is of crucial importance that visitors instantly understand the nature of the business, and in this instance it’s pretty difficult to misinterpret!
And the clients thoughts on the design? “The site is fantastic. I’m delighted with the finished item, well done.”