Castle Gunmakers, Norham
Castle Gunmakers was formed in 2008 just over the border in Norham, Northumberland. They’d had a basic website for a number of years but contacted Scottish Borders Website Design with a brief that set out the need for a professional new website with more targeted content and ongoing online marketing support. With a business such as this, it was important to maintain the existing brand but elevate it to a more professional level. Also of consideration was the fact that the clientele were largely of an older generation, so the new site design needed to retain the older audience, but also engage and encourage a new generation to take interest. Understanding how the business worked and what could be achieved online was also essential (stepping into the shoes of the client). All these elements come through in the newly designed Castle Gunmakers website; the brand is strong, there are elements of the traditional combined with more modern touches (for the young and old site visitors), and the site content is promoted and formatted in a manner that is clear, concise and easy to navigate.