Allanton Inn, Allanton
The Allanton Inn is a historic coaching inn located in the peaceful conservation village of Allanton (between Duns and Berwick-upon-Tweed) in rural Berwickshire. The inn offers a warm, relaxing, family-friendly atmosphere for those wanting a drink at the bar, a meal made from delicious local produce, or an overnight stay in the lovely Borders countryside.
Having seen sample menus and read the clients copy detailing all the local produce and seasonal ingredients, it was clear that exceptional food and a charming friendly welcome were key sales points. I was keen to factor these elements into the new site design, along with photos, awards, a map and a responsive layout (to ensure that the site could be viewed on desktops, tablets and smart phones alike).
I selected a calm colour scheme that complemented the interior photos of the inn, a web font that tied in with the old sign that hangs above the door, and integrated a photo based slide show to highlight the best qualities of the accommodation. The reservation number, awards and promotions relating to online booking were all positioned in prominent locations, and each page features a carefully designed blackboard menu (but in this instance, instead of listing dishes, there are links to each of the Allanton Inn’s menus, to help get visitors salivating).
Along with information about interesting local attractions, easy to follow directions and a huge volume of glowing testimonials, I hope the charming nature of the inn spills onto each page of the website.
Client feedback? “Thanks very much, it looks great.”