AET Installations, Duns
Logo designs are often split between those that just use a unique font and/or background colour, and those that also feature some sort of graphical icon. When used within logo design, an icon can either be a generic shape (something utterly unique that helps the viewer of the logo quickly identify and remember the brand), or it can visually summarise the main function of the business (and again, this helps with quick identification, but it can also explain the nature of the business without the observer needing to think).
AET Installations requested that Scottish Borders Website Design create a logo to represent their new grain drying business for farmers in the south of Scotland and the north of England. The brief was for a modern sans serif font, with an icon and three colours; green, yellow and blue.
Unfortunately, by their very nature, grain drying systems (which occupy an entire barn) don’t particularly lend themselves to being easily illustrated, especially not in a small and quickly identifiable three colour icon. Despite this, the style, colour and shape of the icon were taken from one of the elements used within the grain drying process; the fan. So in this instance, the icon may appear to be a generic shape to some, but to those in the industry, it will be seen as a stylised fan blade that visually ties the core business into the AET Installations logo.