Affinity Herbals, Cornhill on Tweed
Affinity Herbals is a new business that was set up to produce, market and sell a comprehensive range of organic herbal remedies. All of the remedies, be it a lotion, oil, cream or ointment, are made from completely natural ingredients using traditional techniques, and it was important to the client that both these elements came across in the logo design.
Scottish Borders Website Design were tasked to design the new logo, but also provide advice on the brand and packaging options. The starting point was the client mentioning their appreciation of Indian design, typography and illustrations. Having researched the subject, a serif font was selected to emphasise the traditional nature of the business, and a number of possible icons were illustrated to highlight that natural source of the products.
The icon that was selected is based on an Indian lotus flower, with the stem growing out of the H and intertwined around the Y; a central focal point that binds the two words together. The soft, muted blue grey and greens complete the logo; a design which is clearly linked to nature, and a unique new identity for a traditionally run business.