Smart Swing Solutions, Melrose
Just completed the logo files for the new Smart Swing Solutions project. A range of different logo ideas were formulated around the curve of a golf swing, the shadow cast on the dimples on the surface of a golf ball, as well as a few concepts based purely on font selection. This logo (with the clearly recognisable outline of a professional golfer in mid swing) was chosen because of the immediate visual impact and the curve of the rising ball underlining the text. Onto the site design now.