Rosie Sugden, Edinburgh I read an article recently that stated that internet users are now sending over 200 million emails, making nearly two and half million Facebook posts and uploading 72 hours of YouTube videos every minute. An entire years worth of video is uploaded to YouTube every day. Factor in the Google Panda update (which demands original and fascinating content from websites), and it’s not surprising that more website owners want to be able to expand their content more easily, not to mention wanting to try alternative ways to reach potential new customers.
Full on content management isn’t for everyone. Nor is social media marketing. However, an integrated blog, or a blog set up alongside an existing website, is often a very useful way to allow website owners to become more involved in content marketing.
I designed Rosie’s logo and website back in 2011 in order to allow her to start promoting her new Scottish cashmere fashion label. Following some recent conversations about the changing landscape of online search, she asked me to set up and style a blog to sit alongside her existing shop. Her website (shown below) was to be updated with some stylistic changes, and the blog (above) was set up to allow her to expand upon website content and showcase behind the scenes photos, news and stories relating to her business.
Rosie’s feedback? “I really love it, I am so pleased with it. Thanks so much!”
Having gone through my design archives this is the last of the blank icon sets that I came across. This set of blank multicoloured icon backgrounds feature round buttons with delicate shading, a small white border and a faint drop shadow that helps lift the button off the page. These would make ideal buttons for a media player or navigational elements within a Flash presentation. You can change the colours, convert to grey scale and overlay symbols to make the icons your own. Check out the free download category for more free icons too.
Download thisfree blank 3D button icon set To use any of these free blank 3D button icons simply right click on the icon set and select “Save image as…” from the on screen menu and the high quality image will download to your computer. This is a royalty free icon set, free to download, and there is no need to obtain a license or refer to the Scottish Borders Website Design blog or website. Enjoy!
Allanton Inn, Allanton The Allanton Inn is a historic coaching inn located in the peaceful conservation village of Allanton (between Duns and Berwick-upon-Tweed) in rural Berwickshire. The inn offers a warm, relaxing, family-friendly atmosphere for those wanting a drink at the bar, a meal made from delicious local produce, or an overnight stay in the lovely Borders countryside.
Having seen sample menus and read the clients copy detailing all the local produce and seasonal ingredients, it was clear that exceptional food and a charming friendly welcome were key sales points. I was keen to factor these elements into the new site design, along with photos, awards, a map and a responsive layout (to ensure that the site could be viewed on desktops, tablets and smart phones alike).
I selected a calm colour scheme that complemented the interior photos of the inn, a web font that tied in with the old sign that hangs above the door, and integrated a photo based slide show to highlight the best qualities of the accommodation. The reservation number, awards and promotions relating to online booking were all positioned in prominent locations, and each page features a carefully designed blackboard menu (but in this instance, instead of listing dishes, there are links to each of the Allanton Inn’s menus, to help get visitors salivating).
Along with information about interesting local attractions, easy to follow directions and a huge volume of glowing testimonials, I hope the charming nature of the inn spills onto each page of the website.
Client feedback? “Thanks very much, it looks great.”