Rosie Sugden, Edinburgh
I read an article recently that stated that internet users are now sending over 200 million emails, making nearly two and half million Facebook posts and uploading 72 hours of YouTube videos every minute. An entire years worth of video is uploaded to YouTube every day. Factor in the Google Panda update (which demands original and fascinating content from websites), and it’s not surprising that more website owners want to be able to expand their content more easily, not to mention wanting to try alternative ways to reach potential new customers.

Full on content management isn’t for everyone. Nor is social media marketing. However, an integrated blog, or a blog set up alongside an existing website, is often a very useful way to allow website owners to become more involved in content marketing.

I designed Rosie’s logo and website back in 2011 in order to allow her to start promoting her new Scottish cashmere fashion label. Following some recent conversations about the changing landscape of online search, she asked me to set up and style a blog to sit alongside her existing shop. Her website (shown below) was to be updated with some stylistic changes, and the blog (above) was set up to allow her to expand upon website content and showcase behind the scenes photos, news and stories relating to her business.

Rosie’s feedback? “I really love it, I am so pleased with it. Thanks so much!”