Affinity Herbals, Cornhill on Tweed Affinity Herbals is a new business that was set up to produce, market and sell a comprehensive range of organic herbal remedies. All of the remedies, be it a lotion, oil, cream or ointment, are made from completely natural ingredients using traditional techniques, and it was important to the client that both these elements came across in the logo design.
Scottish Borders Website Design were tasked to design the new logo, but also provide advice on the brand and packaging options. The starting point was the client mentioning their appreciation of Indian design, typography and illustrations. Having researched the subject, a serif font was selected to emphasise the traditional nature of the business, and a number of possible icons were illustrated to highlight that natural source of the products.
The icon that was selected is based on an Indian lotus flower, with the stem growing out of the H and intertwined around the Y; a central focal point that binds the two words together. The soft, muted blue grey and greens complete the logo; a design which is clearly linked to nature, and a unique new identity for a traditionally run business.
AET Installations, Duns Logo designs are often split between those that just use a unique font and/or background colour, and those that also feature some sort of graphical icon. When used within logo design, an icon can either be a generic shape (something utterly unique that helps the viewer of the logo quickly identify and remember the brand), or it can visually summarise the main function of the business (and again, this helps with quick identification, but it can also explain the nature of the business without the observer needing to think).
AET Installations requested that Scottish Borders Website Design create a logo to represent their new grain drying business for farmers in the south of Scotland and the north of England. The brief was for a modern sans serif font, with an icon and three colours; green, yellow and blue.
Unfortunately, by their very nature, grain drying systems (which occupy an entire barn) don’t particularly lend themselves to being easily illustrated, especially not in a small and quickly identifiable three colour icon. Despite this, the style, colour and shape of the icon were taken from one of the elements used within the grain drying process; the fan. So in this instance, the icon may appear to be a generic shape to some, but to those in the industry, it will be seen as a stylised fan blade that visually ties the core business into the AET Installations logo.
Little Popsicles, Duns Little Popsicles, based in Duns, is a new venture that makes bespoke hand painted wooden gifts. Scottish Borders Website Design were tasked to design a new logo based on an initial idea developed by the client.
With some designs for logos it’s possible to go down different creative paths, but with a company name like “Little Popsicles” and the type of unique hand made gifts they produce, it was essential to create a logo design that visually tied the company name and products together.
The new logo, which features different tones of brown, bright green and pink, makes use of a font that’s fun, quirky and playful, as well as an illustration of some old fashioned lollipops. The colour, font and illustration combine to make a logo that’s new with a hint of the traditional as well as being professional but human and warm.
There was only one problem with the logo concepts for this client; too much choice! Their verdict: “They look great… good work. Very pleased!”
Plum of London, London Scottish Borders Website Design is now working with the new luxury British knitwear company Plum of London. Logo design, brand development, social media integration, online shop design and ongoing online promotion are all covered by the brief.
As with all start up projects, getting the new logo perfect for the client and brand is crucial. Plum already had some concepts sketched out and colour schemes in mind, but that doesn’t mean that there’s little work left to do for the logo designer. Trialling different fonts, adjusting letter tracking and height, altering spacing, tweaking alignment, changing the typeface case, producing and refining the plum shaped brush stroke and making minor amendments to the tone and hue of the colour were all vital.
It can be a time consuming process, but the end result is an strong, elegant, original, crisp logo that visually defines the new company and the visual starting point for the brand. Next stage in this project is the website concept for the forthcoming online shop.
Smart Swing Solutions, Melrose Just completed the logo files for the new Smart Swing Solutions project. A range of different logo ideas were formulated around the curve of a golf swing, the shadow cast on the dimples on the surface of a golf ball, as well as a few concepts based purely on font selection. This logo (with the clearly recognisable outline of a professional golfer in mid swing) was chosen because of the immediate visual impact and the curve of the rising ball underlining the text. Onto the site design now.
License Production Music, Duns Scottish Borders Website Design is very excited about this new venture. LPM is the music side of the business – a source of unique and highly original rights cleared music that will shortly be available for licensing in film, TV, radio, advertising and the games industry. LPM needed it’s own identity, but the shades of pink used within the icon connect it to Scottish Borders Website Design. The icon itself adds an element of symmetry, balance and movement, and is based on a spinning CD (or record, if you’re old school). We’re moving onto the website design and online music catalogue next.
Border Motorhome Hire, Stow Just finished a new logo design for Border Motorhome Hire over near Stow. Combination of a flowing 3D illustration of a motorhome (to suggest movement) and a warm handwritten font (which always adds a personal feel).
Fusiliers Museum of Northumberland, Alnwick Scottish Borders Website Design only output design work that will delight the client, but this logo design is very special because it’s not often you get the chance to come up with an identity and logo design for an establishment with such heritage (having meetings in the Falconer’s Tower in Alnwick Castle is pretty cool too).
Digital Life Safe, Duns Based in Duns, Digital Life Safe provide online backup solutions. Scottish Borders Website Design created the icon to look like a safe, integrated the digital symbol for “On/Off” and added symmetrical arrows to represent the upload/download aspect of the service (as well as some colour, to help the logo stand out). The font choice relates to the service being secure, strong and trustworthy.
GardenLife logo design Scottish Borders Website Design have had some really positive feedback about the new GardenLife logo from the guys in Edinburgh. Bright colours (as requested by the client) and a gentle natural feel (with the bird perched on the ‘d’ and a grass cut-out effect along the base of the lettering).