AET Installations, Duns
Logo designs are often split between those that just use a unique font and/or background colour, and those that also feature some sort of graphical icon. When used within logo design, an icon can either be a generic shape (something utterly unique that helps the viewer of the logo quickly identify and remember the brand), or it can visually summarise the main function of the business (and again, this helps with quick identification, but it can also explain the nature of the business without the observer needing to think).

AET Installations requested that Scottish Borders Website Design create a logo to represent their new grain drying business for farmers in the south of Scotland and the north of England. The brief was for a modern sans serif font, with an icon and three colours; green, yellow and blue.

Unfortunately, by their very nature, grain drying systems (which occupy an entire barn) don’t particularly lend themselves to being easily illustrated, especially not in a small and quickly identifiable three colour icon. Despite this, the style, colour and shape of the icon were taken from one of the elements used within the grain drying process; the fan. So in this instance, the icon may appear to be a generic shape to some, but to those in the industry, it will be seen as a stylised fan blade that visually ties the core business into the AET Installations logo.

Little Popsicles, Duns
Little Popsicles, based in Duns, is a new venture that makes bespoke hand painted wooden gifts. Scottish Borders Website Design were tasked to design a new logo based on an initial idea developed by the client.

With some designs for logos it’s possible to go down different creative paths, but with a company name like “Little Popsicles” and the type of unique hand made gifts they produce, it was essential to create a logo design that visually tied the company name and products together.

The new logo, which features different tones of brown, bright green and pink, makes use of a font that’s fun, quirky and playful, as well as an illustration of some old fashioned lollipops. The colour, font and illustration combine to make a logo that’s new with a hint of the traditional as well as being professional but human and warm.

There was only one problem with the logo concepts for this client; too much choice! Their verdict: “They look great… good work. Very pleased!”