Plum of London, London Scottish Borders Website Design has been working with Plum of London to help get their new range of luxury alpaca knitwear online and available for sale. We went through the process of designing a logo, helping to develop a strong identity and branding social media accounts back in April of this year, and now the first stage of the Plum of London online shop has launched.
As with the logo design, Plum of London had a very strong sense of how the online shop should look and feel. Scottish Borders Website Design therefore worked closely with the client to design and build an elegant, professional and trustworthy shop to highlight the range of unique, luxury products available for sale. Not only does the new shop effectively promote the new brand, it also details individual products with descriptions, detailed photos (including pop-ups showcasing colour ways and close-ups) and explains how to order and care for the beautiful luxury alpaca clothing and homeware products.
Although this initial site launch just offers a few product tasters more luxury alpaca clothes will be added over the coming months. And what did the client think of the site design? “I think it looks amazing – very impressed. Everyone I’ve met this week (all of whom work in the luxury retail industry), have said that they love the site! I wouldn’t have been able to give the right first impression if it wasn’t for you, so many thanks for your continued support in this. It really is much appreciated!”
Plum of London, London Scottish Borders Website Design is now working with the new luxury British knitwear company Plum of London. Logo design, brand development, social media integration, online shop design and ongoing online promotion are all covered by the brief.
As with all start up projects, getting the new logo perfect for the client and brand is crucial. Plum already had some concepts sketched out and colour schemes in mind, but that doesn’t mean that there’s little work left to do for the logo designer. Trialling different fonts, adjusting letter tracking and height, altering spacing, tweaking alignment, changing the typeface case, producing and refining the plum shaped brush stroke and making minor amendments to the tone and hue of the colour were all vital.
It can be a time consuming process, but the end result is an strong, elegant, original, crisp logo that visually defines the new company and the visual starting point for the brand. Next stage in this project is the website concept for the forthcoming online shop.
Crimson Retail, London Following on from the creation of a logo design for Crimson Retail, Scottish Borders Website Design moved on to the site design itself. The brief? A sharp design, with contrast and a clear identity with London. The logo looked crisp on a white background, so to achieve the required contrast and identity an illustration of the London skyline was positioned between the logo and the content. Bringing these design elements together with the assertive photography and striking crimson highlights did the trick. The site launched today, and the clients feedback? “It really has been a pleasure working with you”.
Maritime Response Service, London It’s fair to say that working in the web design trade means you end up with a pretty broad range of clients offering some highly varied services. Well, today Scottish Borders Website Design launched the new Maritime Response Service website; an online brochure that allows ship owners and operators to hire armed security guards for placement on maritime vessels trading in waters frequented by pirates. Time for a new category in the design portfolio!
Crimson Retail, London Scottish Borders Website Design created this logo for London based Crimson Retail. Font selection, icon texture and colour tone were critical. Client feedback? “This is PERFECT”.
Maritime Response Service, London Sometimes when Scottish Borders Website Design is requested to design a new logo, instead of starting from a blank canvas the client will already have a very strong idea in mind (or in this case, an actual sketch). Starting with the client’s sketch we were able to evolve the idea into a crisp, concise and clear identity and provide MRS with a new logo. Onto the website design next!
Robmarine Shipping, London Following on from the successful launch of the new EPIC website, Robmarine Shipping (one of the EPIC members) contacted Scottish Borders Website Design and requested an overhaul of their brochure site. The new Robmarine website provides details on services offered, clients and partners, but the bulk of the new site is password protected and provides selected members of the shipping industry with up to date stowaway data, charts and news.
EPIC, London The new EPIC website launched today featuring the European group’s charter, code of conduct and quality policy. Each page makes use of a related shipping photo, over which sits an illustrated map of Europe that highlights the various office locations. Scottish Borders Website Design have also aided EPIC with additional marketing material, such as PowerPoint presentations that feature design elements consistent with the new brochure website, email newsletter templates and printed invites for shipping events and meetings. Whether presenting a design online, by email or offline, consistency allows for quick recognition of the brand.