Fun with Photoshop – The Persistence of #Bentgate

The Persistence of Bentgate

The Persistence of #Bentgate
The iPhone 6 was recently launched with the usual level of hysteria and over reporting (with the BBC dedicating nine separate website articles to Apple products in just one day), but subsequent reports have shown that it seems to be prone to bending if left in the users pocket when they sit down.

This was the queue for BBC reporter Marc Cieslak to carry out one of the most unscientific experiments I’ve ever witnessed – the “sitting down test“. He firmly and unscientifically concluded that the iPhone 6 doesn’t bend, but #bentgate continues, and as usual Apple have stalled with a response (as is often the case when unexpected problems are discovered with their new products).

Thinking of the surrealist artist Salvador Dali, who I studied during A’Level art countless years ago, I couldn’t resist the opportunity to have some fun with Photoshop and output my version of The Persistence of Memory (or in this case, The Persistence of #Bentgate).

Tech commentators are divided when it comes to whether Apple should respond to claims that the phone can bend if it’s left in a pocket when someone sits down.

My source within Apple has stated that a fix will be available shortly, and that Apple will soon unveil an optional Titanium iPhone 6 Pocket Liner, designed to be installed in any standard load-bearing trouser pocket. The optional Titanium iPhone 6 Pocket Liner will be available for just £399 (or £499 with 12 months support).

Affinity Herbals logo design

Affinity Herbals logo design

Affinity Herbals, Cornhill on Tweed
Affinity Herbals is a new business that was set up to produce, market and sell a comprehensive range of organic herbal remedies. All of the remedies, be it a lotion, oil, cream or ointment, are made from completely natural ingredients using traditional techniques, and it was important to the client that both these elements came across in the logo design.

Scottish Borders Website Design were tasked to design the new logo, but also provide advice on the brand and packaging options. The starting point was the client mentioning their appreciation of Indian design, typography and illustrations. Having researched the subject, a serif font was selected to emphasise the traditional nature of the business, and a number of possible icons were illustrated to highlight that natural source of the products.

The icon that was selected is based on an Indian lotus flower, with the stem growing out of the H and intertwined around the Y; a central focal point that binds the two words together. The soft, muted blue grey and greens complete the logo; a design which is clearly linked to nature, and a unique new identity for a traditionally run business.