Trabrownhill Therapy, Lauder
Website visitors are fickle and very quick to decide if they’ve chosen the right website. So if you’re still reading this, the general rule is that a web page should explain the purpose of a business and provide the visitor with the information they want within 3 clicks of the mouse, or within just 3 seconds. With such stringent requirements, it is essential to paint a picture of the core service offered. Why paint a picture? Because people read the meaning of a picture (or photo) faster than plain text. Achieving the correct feel for a business site can be achieved with clever use of colour, style and page layout, but sometimes a photo says it all. After the creation of the Trabrownhill Therapy logo, it was critical that the new site design instantly portray the relief offered by the range of services provided. Thanks to the myriad of excellent stock photography sites now available, it didn’t take too long to track the right photo down, and it instantly made an impact on the look and feel of the Trabrownhill Therapy website; blue sky, warmth, positive, happy and stress free.